Privacy Policy

Last updated: 26 July 2026

GoodSpouse (“we”, “us”, or “our”) operates goodspouse.com and the GoodSpouse mobile applications. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you use our services.

1. Information We Collect

We may collect the following categories of information:

• Account and profile information: name, email address, phone number, date of birth, gender, photos, profile preferences, and other information you provide when creating or updating your account.
• Matchmaking and communication data: likes, matches, messages, reports, and interactions with other members.
• Subscription and payment data: subscription status, transaction identifiers, and billing-related information processed through Apple, Google, or other payment providers.
• Device and usage data: IP address, device identifiers, browser type, app version, log data, and analytics events.
• Location data: approximate location based on IP address or location you choose to provide in your profile, where permitted by law and your settings.
• Support communications: information you send when contacting customer support or reporting issues.

2. How We Use Your Information

We use personal information to:

• provide, maintain, and improve GoodSpouse matchmaking and messaging features;
• create and manage your account and subscription;
• personalize recommendations and user experience;
• communicate with you about your account, security alerts, and service updates;
• send marketing communications where permitted and based on your preferences;
• detect, prevent, and address fraud, abuse, and security incidents;
• comply with legal obligations and enforce our Terms of Service.

3. How We Share Your Information

We do not sell personal information. We may share information:

• with other members according to your profile settings and app functionality;
• with service providers that help us operate GoodSpouse (hosting, analytics, email, push notifications, customer support, and payment processing);
• with advertising and measurement partners, including Google and TikTok, when you use features that rely on those integrations or where permitted by law;
• when required by law, regulation, legal process, or to protect rights, safety, and security;
• in connection with a merger, acquisition, or sale of assets, subject to appropriate safeguards.

4. Data Security and Retention

We implement technical and organizational measures designed to protect personal information. No method of transmission or storage is completely secure. We retain information for as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

5. Your Rights and Choices

Depending on your location, you may have rights to access, correct, delete, restrict, or port your personal information, and to object to certain processing. You can update many profile settings in the app and may contact us to exercise your rights.

6. Children’s Privacy

GoodSpouse is intended for adults seeking marriage. We do not knowingly collect personal information from children under 18 (or the minimum age required in your jurisdiction). If you believe a child has provided us personal information, contact us so we can take appropriate action.

7. International Transfers

We may process and store information in countries other than your own. Where required, we use appropriate safeguards for cross-border transfers.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date. Continued use of GoodSpouse after changes become effective constitutes acceptance of the updated policy where permitted by law.

9. Contact Us

For privacy questions or requests, contact us at [email protected] or [email protected].

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GDPR Supplement (European Economic Area, UK, and Switzerland)

Last updated: 13 June 2026. This supplement explains how GoodSpouse complies with the General Data Protection Regulation (GDPR) and related UK/Swiss data protection law.

Data Controller

GoodSpouse is the data controller for personal data processed through goodspouse.com, our mobile applications, and related services. For privacy and data protection enquiries, contact us at [email protected] or [email protected].

Privacy Contact

We provide a dedicated privacy contact channel at [email protected] for requests about access, rectification, erasure, restriction, portability, objection, and any other GDPR-related enquiries. You may also write to [email protected] and your message will be routed to our privacy team.

Legal Grounds for Processing

We process personal data on the following legal bases, depending on the activity:

• Contract: to create and manage your account, provide matchmaking and messaging features, process subscriptions, and deliver the GoodSpouse services you request.
• Consent: for optional marketing communications, non-essential cookies, and integrations you choose to enable (such as social login or third-party analytics where consent is required).
• Legitimate interests: to secure our platform, prevent fraud and abuse, improve service quality, and measure aggregated website performance, balanced against your rights.
• Legal obligation: where we must retain or disclose information to comply with applicable law, regulation, or valid legal requests.

Data Sharing and Recipients

We share personal data only as necessary with the following categories of recipients:

• Hosting and infrastructure providers that operate servers and databases for GoodSpouse.
• Analytics and tag management providers, including Google Tag Manager and Google Analytics, to understand site usage.
• Advertising and measurement partners, including Google Ads, to measure campaign performance.
• Content delivery networks, including Google and jsDelivr, to deliver scripts, styles, and media efficiently.
• Social and video platforms, including YouTube, Facebook, Instagram, and X (formerly Twitter), when you follow our links or interact with embedded content.
• Communication providers, including email and push notification services.
• Payment and app-store providers, including Apple and Google, for subscription and in-app purchase processing.
• Integrated platform partners, such as TikTok, when you choose to connect those services.

We require service providers to process data only on our instructions and under appropriate safeguards. We do not sell personal data.

Social Media and Embedded Content

Our website contains links and embedded content from social and video platforms, including YouTube, Facebook, Instagram, and X. When you click a social link or load embedded content, those providers may collect identifiers, device data, usage data, and cookies under their own policies. We do not control their processing. Please review the privacy notices of Google/YouTube, Meta (Facebook/Instagram), and X for details.

Supervisory Authority

If you are in the EEA, UK, or Switzerland, you have the right to lodge a complaint with your local data protection supervisory authority if you believe our processing violates applicable law. A list of EU/EEA authorities is available from the European data protection authorities. UK residents may contact the Information Commissioner's Office (ICO) at ico.org.uk.

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Advertising Cookies and Google AdSense

Last updated: 26 July 2026. This section explains how advertising technologies work on goodspouse.com when we use Google AdSense or similar Google advertising services.

Third-party vendors, including Google, use cookies and similar technologies to serve ads based on a user's prior visits to our website or other websites.

Google's use of advertising cookies enables Google and its partners to serve ads to users based on their visits to our sites and/or other sites on the Internet.

Users may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, users may opt out of some third-party vendors' use of cookies for personalized advertising by visiting www.aboutads.info.

We may also allow other certified third-party vendors or ad networks to serve ads on our site. Those vendors may use cookies, web beacons, or similar technologies. Where available, you can review each vendor's site for opt-out options, or use www.aboutads.info.

For more detail, see How Google uses information from sites or apps that use our services and the Google Privacy Policy.

Where required by law, we rely on your consent for non-essential advertising cookies. You can manage cookie preferences through your browser settings and any consent controls we provide on the site.

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11. Third-Party Platform Integrations (including TikTok)

This section describes how GoodSpouse collects, uses, and shares information when you choose to connect TikTok services or when we use TikTok measurement tools. TikTok integrations are optional unless a feature you request requires them. Use of TikTok services is also subject to TikTok's own policies, including the TikTok Privacy Policy, TikTok Ads Terms of Service, and applicable TikTok for Developers terms.

TikTok Login Kit and Data Portability

If you connect your TikTok account to GoodSpouse using TikTok Login Kit or authorize TikTok data portability features, we receive only the information you explicitly approve on TikTok's authorization screen. Depending on the permissions you grant, this may include profile information (such as display name or avatar), public activity information, videos, or direct messages.

We use TikTok-sourced data only to provide the GoodSpouse features you request, such as account sign-in, profile import, or content features you initiate. We do not sell TikTok-sourced personal data to advertisers or unrelated third parties.

TikTok App Events (Measurement)

When enabled, GoodSpouse may send app event information to TikTok through TikTok's Events API for advertising measurement and campaign optimization. This may include hashed identifiers (such as a hashed email address, phone number, or internal user ID), app events (such as account registration or subscription activation), device or app metadata, and transaction-related properties where applicable. We hash identifiable data before transmission where supported by the integration.

TikTok may use this information in accordance with its policies to measure ad performance and improve advertising services. Our use of TikTok measurement tools is also subject to the TikTok Ads Terms of Service. We do not send TikTok your plaintext password or full unhashed account credentials through this integration.

How We Share TikTok-Related Information

Information related to TikTok integrations is shared only with TikTok and its service providers as necessary to operate the integration you authorize, comply with law, or protect the security and integrity of GoodSpouse. We do not sell TikTok-related personal data.

Data Retention and Security

We retain TikTok-related information only as long as needed to provide requested features, meet legal obligations, or resolve disputes. We apply appropriate technical and organizational safeguards to protect information processed through TikTok integrations.

Your Choices

You may revoke TikTok permissions at any time through your TikTok account settings, disconnect TikTok in GoodSpouse account settings where available, or contact us at [email protected]. Revoking access may limit related GoodSpouse features.